Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized.
Published: Sunday, December 25, 2022
Published by: Palgrave MacMillan
Available in: Paperback (9780230340336)