In this revision of the self-published phenomenon that sold 50,000 copies, readers learn why price isn't the final determinant of whether a customer buys a product; how to build a great customer service program; how to defeat the arguments of customers who buy on price; and how to price products appropriately.
Published: Saturday, October 1, 2005
Published by: Wiley
Available in: Hardcover (9780471744832)