McDonald's is the world's premier entrepreneurial success story. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. Informative and filled with behind the scenes stories, this remarkable saga offers a look inside a great American business success.
Published: Sunday, February 5, 2023
Published by: Bantam
Available in: Paperback (9780553347593)