Become an explanation specialist You've done the hard work. Your product or service works beautifully--but something is missing. People just don't see the big idea, and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for businesspeople, educators, and influencers who want to improve their explanation skills and start solving explanation problems. These tools, tactics, and techniques will help you consistently inspire audiences to fall in love with your ideas, products, or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail, and how to diagnose explanation problems Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience Present: Produce remarkable explanations with visuals and media The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
Published: Friday, October 12, 2012
Published by: Wiley
Available in: Paperback (9781118374580)