What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips--and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control.
Published: Thursday, April 18, 2024
Published by: Jossey-Bass
Available in: Hardcover (9781118954775)