"When your customers walk through your doors or access your service-oriented products, they should leave the outside world and become immersed in the world of your brand. Few businesses have reached this Disney-like level of success, but now, with "The Experience," anyone with the right level of commitment can achieve excellence." -- book jacket
Published: Monday, April 20, 2015
Published by: Wiley
Available in: Hardcover (9781119028659)