"There is no one who understands the needs of modern marketers and salespeople better than David Cancel. " --MIKE VOLPE, CEO, Lola. com and Former CMO at HubSpot "[ Conversational Marketing ] is a must-read for all software-as-a-service (SaaS) and business-to-business (B2B) companies, as well as for anyone who wants to stay on the cutting edge of marketing and sales, and bring their business into the now. " --HITEN SHAH, co-founder of Crazy Egg, KISSmetrics and FYI "For marketing and sales teams looking for a faster path to revenue, this is the modern playbook to follow. " --JEANNE HOPKINS, CMO, Ipswitch "The future of marketing and sales will be about making customers deliriously successful, and this book provides the tactical advice businesses need to make that happen. " --PAT GRADY, Partner, Sequoia Capital "David's book should be required reading for anyone in marketing and sales today. " --MARK ROBERGE, Senior Lecturer, Harvard Business School, Former SVP of Sales and Services at HubSpot.
Published: Wednesday, January 30, 2019
Published by: Wiley
Available in: Hardcover (9781119541837)