Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Published: Tuesday, January 3, 2023
Published by: Palgrave MacMillan
Available in: Paperback (9781137278753)