A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it.
Published: Saturday, December 24, 2022
Published by: McGraw-Hill Companies
Available in: Hardcover (9781259584138)