The author of the hugely successful Why We Buy and The Call of the Mall , reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly. " Underhill offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities.
Published: Tuesday, July 19, 2011
Published by: Simon & Schuster
Available in: Paperback (9781416569961)