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Harvard Business Review Press

Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

By Richard A D'Aveni

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead