Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily.
Published: Tuesday, December 1, 2009
Published by: Harvard Business Review Press
Available in: Hardcover (9781422103159)
