You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise.
Published: Tuesday, September 1, 2009
Published by: Harvard Business Review Press
Available in: Hardcover (9781422126691)