Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies. So states author Josh Bernoff in his introduction to Marketing in the Groundswell , which offers vital information that everyone involved in marketing or in communicating with customers' needs to know.
Published: Monday, June 22, 2009
Published by: Harvard Business Review Press
Available in: Hardcover (9781422129807)