Examines "how smart companies can use subscriptions to win customers, increase cash flow, and ignite growth. What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow ... offers a blueprint for winning subscribers for any kind of business"--
Published: Thursday, February 5, 2015
Published by: Portfolio
Available in: Hardcover (9781591847465)