It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not. Because it's not relevant to the audience or the prospect doesn't even know the content exists. Furthermore 58% of deals end up in "no decision" because Sales has not presented value effectively.
Published: Wednesday, December 28, 2022
Published by: Palgrave MacMillan
Available in: Hardcover (9783319456256)