A Wall Street Journal bestseller From the author of New Rules of Marketing & PR , a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear. They embody the most powerful marketing force in the world: die-hard fans.
Published: Tuesday, January 7, 2020
Published by: Portfolio
Available in: Hardcover (9780593084007)