Naming Book: 5 Steps to Creating Brand and Product Names That Sell

The Naming Book: 5 Steps to Creating Brand and Product Names That Sell

By Brad Flowers

A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book , Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.

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Book Information

Publisher: Entrepreneur Press
Publish Date: 03/17/2020
Pages: 164
ISBN-13: 9781599186665
ISBN-10: 1599186667
Language: English

Full Description

A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.

About the Author

Brad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn.

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