Looking for 800-CEO-READ? That's us! Learn More

The 2011 Business Book Awards

Chaos and uncertainty are all around us. The economy is struggling, some have been out of work for years, and entrepreneurs are having a more and more difficult time creating success. Yet despite those things, there are organizations that are extremely successful. Looking at them on the surface, surmising their marketing techniques, management practice, and general strategy does not reveal enough to truly understand the "hows" and "whys" of their success.

Fortunately, ten years after his classic Good to Great, Jim Collins has teamed with with Morten T. Hansen to explain it all. They have spent the last decade digging deep into what makes these companies great and figuring out how other managers and leaders can make similar choices for their own organizations. Their research is revealed in the book, Great By Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All.

It is a book perfectly suited to our times, containing the extensive research and free-thinking Collins is known for, while also being able to impart confidence in the knowledge that, despite the chaos and uncertainty, it is still your choices and not chance that control your fate. The principles, insights, and lessons are presented through a variety of captivating case studies and comparison stories, from deadly vs. successful mountain climbing expeditions to the post-9/11 experience of Southwest Airlines. Survival is a strong theme throughout the book, and some of the details about the practices of these survivors (whom the authors call the “20-mile marchers”) will surprise you.

Where will your company be in five years? Ten years? Will it be at all? These might be hard questions to ask, but can be more easily answered once you have an understanding of the principles in this book.

Category Winner

General Business

The Quest: Energy, Security, and the Remaking of the Modern World by Daniel Yergin | Penguin Press

In The Quest, Daniel Yergin expands his Pulitzer Prize-winning history of oil, The Prize, to capture the entire energy picture. The story he tells captures the immediacy of the headlines while at the same time revealing a deeper, more dramatic narrative of behind-the-scenes personalities and maneuvering. Taking us from the Caspian Sea to Nigeria, Venezuela to the Persian Gulf, China and everywhere in between, The Quest is 700+ pages of fascinating stories and detail.

Buy it

Category Winner

Leadership

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All by Jim Collins & Morten T. Hansen | HarperBusiness

Based on nine years of research, Great by Choice is a book that identifies and studies enterprises that have not only excelled statistically but did so in a particularly turbulent environment. But beyond the vital research—and this book presents plenty of it, with almost 40 pages of research notes at the back of the book—a book has to be readable, the advice applicable, and the examples memorable to really get you thinking and inspire change. Ten years after the release of Good to Great, Jim Collins and Morten Hansen have done all of that, given us the perfect book for our times and the understanding that it is the choices we make—not chance—that determines a company's fate.

Buy it

Category Winner

Management

Designing for Growth: A Design Thinking Toolkit for Managers by Jeanne Liedtka & Tim Ogilvie | Columbia Business School Publishing

Most managers probably don't consider themselves designers—they manage people and processes. But consider this: Instead of just thinking about who does what, how, and when, what if managers began to think about how these tasks interact with customers, how the space these activities are done in (both the real space and metaphorical space) create efficiency, buy-in, job fulfillment, and profitability? By treating management as a design process, managers can create systems that have quality built in rather than simply offering rules and guidelines for employees to follow. This book is the guide to making that shift and is an important resource for those who lead people.

Buy it

Category Winner

Marketing & Sales

The Thank You Economy by Gary Vaynerchuk | HarperBusiness

Gary Vaynerchuk's first book, Crush It, details how to use social media to maintain and improve business and allow the personalities of people at all levels of a company to create real, authentic conversations about the way business is conducted. Filled with practical stories and ideas on how to use customer service, strategy, innovation, and sales and marketing to create a strong and trustworthy company, The Thank You Economy is the essential guidebook for leveraging social media to improve your business.

Buy it

Category Winner

Entrepreneurship & Small Business

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries | Crown Business

Written by a serial entrepreneur, this book examines the innovations made by his successful startups, the lessons he learned from those that weren't and how the actions that paved their way can be replicated and lead to radically successful businesses. Based on the precepts of lean manufacturing, The Lean Startup illustrates how to get closer to customers, design products and services they really want, and then streamline processes and procedures to help business startups become more successful. Heady, but immensely interesting, the book can help startups succeed at a time when they desperately need to.

Buy it

Category Winner

Personal Development

Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance by Jonathan Fields | Portfolio

At first glance, Uncertainty looks like one of those niche books that will appeal primarily to born risktakers whose pursuit of a personal dream outruns any natural fear of failure. And, while it does offer many stories about uber-successful, seemingly fearless folks who look uncertainty in the eye and never blink, what is so good about Uncertainty is that it goes beyond the anecdotal. Author Jonathan Fields very clearly presents the tools, talents and traits that people such as Randy Komisar, Sebastian Junger, and Haruki Murakami have put into practice to navigate the unknown and find success. “Practice” is the key word here, for being able to tolerate uncertainty isn't the result of some innate DNA strand, but of the ability to make small changes and a commitment to doing the work that we are passionate about, despite the risk.

Buy it

Category Winner

Innovation & Creativity

Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition by Stephen M. Shapiro | Portfolio

Don't think outside the box. Make a better box. Shapiro's book looks at how to make improvements, find solutions to problems, and overcome a number of challenges by not following the usual methods. This book offers research, case studies, and insights readers can instantly put into action. Shapiro explains that when it comes to change, new ideas, and new approaches, those first on the path to innovation will have a head start toward success.

Buy it

Category Winner

Finance & Economics

Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL by Roger Martin | Harvard Business Review Press

Roger Martin is making a run to eventually be included in every one of our awards categories. In 2007, he was on the Leadership shortlist for his book The Opposable Mind: How Successful Leaders Win Through Integrative Thinking. He led the Innovation & Creativity category in 2009 with The Design of Business: Why Design Thinking Is the Next Competitive Advantage. And now he has cracked the Finance & Economics category. This year's shortlist is full of books about economic and financial bad behavior, tricks, gimmicks, and wars. Martin's book is about fixing the game. There are many fixes in the book, but the big one is to break shareholder value theory's influence on the business world in the same way the NFL broke gambling's influence on the game in its early days—by not letting those who play the game gamble on it or, put in business terms, by segregating the actual market from the expectations market. The best books of the past few years have focused on the economic challenges of the recent past; it seems we're now finally beginning to see a transition to addressing the great many challenges we face in the future.

Buy it

We have updated our privacy policy. Click here to read our full policy.