The 2014 Business Book Awards
Business Book of the Year
The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company by Michael S. Malone | HarperBusiness
If you look up and down our longlist of this year’s best books, you’ll see it’s littered with books at the intersection of business and new technology, computers, the Internet, and whatever is coming next. It is just such an all-encompassing part of our lives now that we miss the forest of it for the trees of each aspect. Michael S. Malone’s The Intel Trinity does a lot to explain how it became this way and how Intel became “the most important company in the world” in the process.
But Malone's book is more than just a book about a company because while most books end up in the General Business category because they don't fit into any other, Malone's tale ended up there because it fit in all our other categories. It is a tale of innovation and creativity, to be sure, and a tale of some of the most successful entrepreneurship of the 20th Century, showing that it can be (and usually is) a collaborative effort and not the result of a lone wolf. And it gets into the nuts-and-bolts of the business: the sales strategies and successes that built and sustained the company, and the marketing strategies they employed when others' technologies started to catch up and even surpass their own.
It is a story of the personal development not only of the three men in the subtitle of the book, but of so many characters whose talents Intel nurtured. It does not have the typical finance and economic angle, but it has something that may be more important; it tells the story of how Intel secured the financing to begin it's enterprise and how it managed the relationship with those who financed the company over time. Finally, the book has some of the best leadership and management stories and lessons we've come across in a long time. The three men at the center of the book had an interesting and tumultuous relationship in an industry and era that has changed life as we know it on this planet, and they were at the center of those changes.
For a book that could have, and almost does at times, get bogged down in microprocessor models and the like to tell its story, the readability of The Intel Trinity is an impressive feat, and for that reason and so many others (Have we mentioned just how good a journalist and writer Mike Malone is?) it deserves to be called the best book of 2015.