Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential
February 13, 2023
Too many of us are driven by fear, waiting for the perfect moment to act. We subconsciously construct an insidious safety net that becomes our undoing: Plan B.
From Sun Tzu to Julius Caesar, the ancient Israelites to Ukrainian President Volodymyr Zelensky, there’s a bold and highly effective tactic seen throughout history—when leaders want to motivate their troops for success, they destroy all opportunities for retreat, and go all-in on the mission. They burn their boats; it’s win or perish, and the clarity of sheer desperation propels them to victory.
Serial entrepreneur, brilliant investor, and television personality Matt Higgins makes the case that burning the boats isn’t just advantageous in times of war or crisis, but a strategy we can all use to achieve our greatest dreams. Conquerors don’t have a Plan B, knowing intuitively what science bears out: the mere contemplation of a Plan B weakens our resolve and diminishes our chances for breakout success.
In Burn the Boats, Higgins draws from experiences in his own rags-to-riches life to show you how it’s done. The lessons he’s learned along the way, and witnessed in the leaders around him, are now for the first time distilled down to a template for success that’s available to everyone bold enough to use it. Each chapter includes clear, actionable advice that readers can immediately start applying to their own lives, along with inspiration drawn from dozens of real-life success stories, adding up to a blueprint for a future filled with victories.
ABOUT THE AUTHOR
Matt Higgins was a Guest Shark on ABC’s Shark Tank, is an Executive Fellow and teacher at Harvard Business School, and, through RSE Ventures, the private investment firm he co-founded, an investor in some of America’s most beloved brands.
A high school dropout at age 16 before going on to graduate from Fordham Law School, Higgins became the youngest press secretary in New York City history during the September 11th attacks. He then helped lead the effort to rebuild the World Trade Center site as Chief Operating Officer before becoming Executive Vice President of the New York Jets and then Vice Chairman of the Miami Dolphins. Higgins is currently Executive Producer of Business Hunters, a new show that helps everyday Americans realize their dream of owning their own business. The show was created by Shark Tank and Apprentice creator Mark Burnett, Chairman of MGM Worldwide.
Passionate about human rights, Higgins works with the Global Solidary Fund to advance Pope Francis’ mission to support refugees and migrants around the world. He is also a long-standing board member of Autism Speaks.
The books for this giveaway are being provided by William Morrow. We have 20 copies available.