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The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

March 29, 2021

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A communications consultant and popular speaker takes on tech-driven, transactional networking—and tells readers how to reclaim the human connections that help them truly thrive, professionally and personally.

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LostArtConnecting.jpgToday, people have hundreds of "friends" on Facebook and countless "contacts" on LinkedIn, so why do so many of us feel disconnected? In The Lost Art of Connecting, Susan McPherson challenges readers to change the way they network—and put a little less emphasis on the digital kind of networks.

While social media platforms make it easier for people to reach the connections they want to reach, these interactions are often dehumanizing, feel transactional, agenda driven, and unauthentic. McPherson explains that we need to go back to basics and network the human way, remembering that technology is merely a tool and not a means to an end. Her methodology is simple and practical: Start with your inner circle and create your own networking opportunities, ask to help instead of for help, and follow through on the promises you made to create genuine human connection.

 

ABOUT THE AUTHOR

Susan McPherson is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR and CNN, and has been featured in USA Today, The New Yorker, New York magazine, and the Los Angeles Times

 

The books for this giveaway are being provided by McGraw-Hill Education. 

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