Book Giveaways

Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

November 29, 2021

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In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk reveals the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.


imageivce.pngGary Vaynerchuk is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business—he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary attributes his success in business and life to a handful of soft skills, or as he calls them, “emotional ingredients.” For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement, but soft skills can actually accelerate business success, Gary Vaynerchuk argues.

In his sixth business book. Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success, he explores the twelve emotional traits that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to develop and master these traits. Soft skills like gratitude, optimism, curiosity, and patience aren’t quantifiable; they can’t be measured on a spread sheet and aren’t taught in B-schools or emphasized in institutions. For analytical minds, it’s difficult to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try.

In this wise and practical book, Gary provides exercises to help readers develop their own skills. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches readers how to discover their own “halves” and offers insight on how to strengthen them. Gary’s secret to success is not only using these twelve traits, but also using them in various mixtures depending on the situation at hand. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples to show you how to use them together for optimum results. Twelve and a Half will help readers refine their ingredients and improve their leadership capabilities.



Gary is an entrepreneur at heart—he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia which has offices in NY, LA, London, LATAM, and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits—both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends.

In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 30 million followers across all platforms. His podcast, The GaryVee Audio Experience, ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought-after public speakers. He serves on the board of MikMak, is a board/advisory member of Ad Council, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water. For more about Gary, visit:


The books for this giveaway are being provided by Harper Business, an imprint of HarperCollins Publishers. We have 20 copies available. The giveaway ends on Sunday, December 5th. 

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