You may have heard Len Berry's name come up in our conversation. He is the disciple of service. He has studied, researched and dissected what good service means from the likes of the Mayo Clinic, Charles Schwab, Enterprise Rent-A-Car, and Midwest Express Airlines. The results of his findings were printed in Dr. Berry's book, Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
. It's one of the best guides there is to understanding and delivering good customer service.
This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time
Today's interview is between Jack and Len Berry. Tune in.