Author Debra Kaye wants to help you become an innovative thinker, to "make innovation a regular part of life, and it's a skill she believes is available to anyone. And her book, Red Thread Thinking, will help you "uncover new connections between phenomena that you didn't realize were linked, giving you a fresh understanding and an innovator's edge. " To do this, you'll need to "pull the right threads and connect them properly" in order to create something that solves problems for people.
1. Innovation -- It's All In Your Head 2. Everything Old is New 3. People--The Strangest Animals in the Zoo 4. What You See Is What You Get 5. The Force of Passion
The first thread focuses on the neuroscience of creativity; the second on building off already existing ideas; the third on developing observational insight; the fourth encourages product and packaging simplicity; and the final is all about finding "the right balance of confidence and flexibility" in turning you ideas into reality.
Red Thread Thinking is an optimistic book that can bring personal success within arms' reach. Kaye is clear that her target audience is the individual. ("Innovation is individual.") However, she closes her book with a call for increased social responsibility through innovation. Good things happen when people innovate for the good of everyone else.