Last night I attended a talk by Sarah "Intelligirl" Robbins (of Mediasauce
) on applying Web 2.0 practices in the B2B environment. Well spoken, with a vast knowledge on the topic (and pink hair to boot), Sarah delivered an insightful hour long discussion on how companies can collaborate and communicate better using a variety of free web based tools. From Google to Second Life, Sarah broke down the business applications into categories that people who've never used these things could wrap their heads around. Those with even a small grasp on the subject could then realize the huge benefit these tools can have for internal communication. On a grander scale, those from interactive companies in the crowd gained more insight into how to apply these tools to client work.
I'm going to admit, I'm still skeptical of Second Life. So, perhaps I'll pick up Sarah's new book, Second Life for Dummies
, and see if I can get a new perspective on it.
Regardless, if she comes to your area, be sure to attend. The web is a constantly changing animal, and having experts like Sarah to refer to helps keep us in-the-know.