Some companies send out coffee cups with their name on it. Or pens, or calendars. Other companies give away polo shirts. Some have boxes at sports arenas, and take clients out for a big ol' rooting for the team and as much beer and nachos as they can handle.
Those things are all fine and good (especially the beer and nachos). But what does it say to how much you care about your client's success? After all, if they aren't successful, they won't be your client for long.
Today, I talked to someone who had a great idea of starting a marketing program where they gave potential clients a particular book - a book that would give them knowledge and would lead them to further areas of knowledge. That knowledge could help their business grow. Pens are important too, but I'm sure you can see the difference.
What do you give your clients, or potential clients? Knowledge, or just advertising?
The really great thing, is that we can help you do both.