Change or Die. (Wait, what?!)
January 12, 2007
Do you remember this cover story in Fast Company magazine? Change or Die Well, Alan Deutschmann has developed it into an entire book. Change or Die.
Change or die. What if you were given that choice? For real. What if it weren't just the hyperbolic rhetoric that conflates corporate performance with life or death? Not the overblown exhortations of a rabid boss, or a maniacal coach, or a slick motivational speaker, or a self-dramatizing chief executive officer or political leader. We're talking actual life and death now. Your own life and death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think, feel, and act? If you didn't, your time would end soon--a lot sooner than it had to. Could you change when change really mattered? When it mattered most? Yes, you say? Try again. Yes? You're probably deluding yourself. That's what the experts say. They say that you wouldn't change. Don't believe it? You want odds? Here are the odds that the experts are laying down, their scientifically studied odds: nine to one. That's nine to one against you. How do you like those odds?Read on for more. He describes the three "R"s and sets up a compelling story.