In this interview, I talk with Jackie Huba, co-author with Ben McConnell of Citizen Marketers: When People Are The Message. Citizen Marketers is the next step for Ben and Jackie after their word-of-mouth marketing bible Creating Customer Evangelists. Here are the questions you'll get answered if you listen to this podcast: Why should I care about citizen marketers?
- Why should I care about citizen marketers?
- How can your company engage citizen marketers?
- How can citizen marketing build the skills of your employees [podcast]http://www.800ceoread.com/blog/audio/citizenmarketersinterview.mp3[/podcast]