Fire Them Up! Excerpt

Comparing a Steve Jobs presentation to most presentations is nearly impossible he is in a league all his own. It would be like comparing a silent movie to Independence Day. Where do you start? In my opinion, Apple chief executive Steve Jobs is the most charismatic pitchman in business today. His presentations are brilliant demonstrations of visual storytelling that motivate customers, employees, investors, and the entire computer industry.

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In January 2007 Jobs gave perhaps his greatest presentation to introduce the new iPhone. As I expected, the content of his speech met the qualities shared by inspiring leaders. Here are a few ways Jobs wowed the audience...