Following up on predictions from publishers
November 27, 2007
It's always interesting to go back and see what the publishing community predicted would do well in a given season. Last May, Publishers Weekly had a great piece about trends in business book publishing. Todd blogged about it in June.
Business book publishing is no different than what it purports to cover: it is all about either anticipating or (ideally) creating trends. As technology, market forces and consumer preferences change locally and globally, business must react and innovate to stay competitive. The management of people, of course, is key to keeping up, and that's where business management titles come in. Our preview of some selected fall titles demonstrates that there is no handy consensus as to what the near future requires in terms of managing a business.While you might argue fairly that business book publishing is about more than trends, we certainly do keep our eyes peeled for books that address the issues facing businesses today. The article featured eight publishers who talked about trends they noticed in publishing, and the books that promised to be big this fall. Just browsing the list, I see that at least McGraw-Hill, Crown, Kaplan, and Portfolio (with Seth Godin's book) were right on. I have a feeling AMACOM's book, One Foot Out the Door, could be a sleeper success this winter. Have you read any of these titles? What do you think?