We've talked about
Gary Vaynerchuk's new book The Thank You Economy
, and are very excited to see him coming to Milwaukee to talk directly about some of the ideas in his book. And what exactly are those ideas?
Renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word-of-mouth. The Thank You Economy
offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.
In fact, he's got TWO Milwaukee events set up. The first is a Tweetup where Gary will be hanging out, then head over to Boswell Books, where Gary will be speaking. Here are the details...
Tuesday, April 26th
Sponsored by Boelter + Lincoln, Ascedia, AJ Bombers, and Lakefront Brewery
Tuesday, April 26th
Sponsored by The Business Journal - Milwaukee, and American Marking Association - Milwaukee
REGISTER FOR THE EVENT BY CLICKING HERE!
More about Gary:
Gary Vaynerchuk is a serial entrepreneur who has revolutionized the way people look at interacting with their communities. While building his family's local liquor store into a national industry leader, he observed the extraordinary potential of what he has dubbed the "Thank You Economy." As a consultant, he introduced those same principles into the business world at large, with successful applications in sports, consumer packaged goods, and retail. Askmen.com named Gary to its list of the Top 49 Most Influential Men of 2009, and he was included in BusinessWeek's list of the Top 20 People Every Entrepreneur Should Follow.