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Guy Kawasaki's "Top Ten"

800-CEO-READ

June 15, 2009

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Kawasaki, author of The Art of the Start, Selling the Dream and Reality Check, revealed his top ten rules for innovation at a recent technology conference. Condensed into ten nuggets, this advice comes from someone with a wealth of experience and knowledge to share, but is broken down nicely. Points like focusing on value, sharing with others, and staying innovative will sound familiar, yet inspiring, to many, but surprising points like "be crappy" reveal that sometimes the delays that come with perfectionism can be a great hindrance to companies.

Kawasaki, author of The Art of the Start, Selling the Dream and Reality Check, revealed his top ten rules for innovation at a recent technology conference. Condensed into ten nuggets, this advice comes from someone with a wealth of experience and knowledge to share, but is broken down nicely. Points like focusing on value, sharing with others, and staying innovative will sound familiar, yet inspiring, to many, but surprising points like "be crappy" reveal that sometimes the delays that come with perfectionism can be a great hindrance to companies. Kawasaki explains that many highly successful companies knew what they had wasn't perfect, but that it would end up being revised over time anyway. In these cases, the idea itself was strong enough, and getting it to market was the important start to the process. Click here to read his complete list.

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