Last week on inBubbleWrap we offered Content Rules by Ann Handley & C. C. Chapman.
This week, we are offering David Meerman Scott's Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. As the world around you speeds up and evolves, so must your marketing strategies. You must be agile, Scott declares, because "[t]he narrative of your business now unfolds, minute by minute, in real time. And it's driven by your customers, talking among themselves--no longer guided by the mass media your ad budget can buy."
There are few people in the business book world who are so dynamic as David Meerman Scott and his personality and depth of knowledge drives the book and makes it readable, cogent and your best guide to becoming a force amidst all the clamor. Learn how to embrace the now, tap into the crowd, go mobile, react immediately (and put out the fires that sometimes result in quick action), make the sale, and stop being afraid of transparency. No worries if you aren't the head of your marketing department because "[t]he book digs into details about how companies, nonprofits, government agencies, entrepreneurs and even jobseekers get a leg up on the competition by being first to market and by communicating quickly."