links for 2008-03-25
March 25, 2008
Stirring It Up >> Advertising Age | The CE-"Yo" Speaks: Gary Hirshberg Blows the Lid on Stonyfield's Green History Hirshberg has shown environmental ethic and profitability can coexist in a business plan--long before "going green" became as common a brand position as the oft-cited platitude, "The consumer is king.
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Hirshberg has shown environmental ethic and profitability can coexist in a business plan--long before "going green" became as common a brand position as the oft-cited platitude, "The consumer is king."