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Marty Neumeier (and Other 100 Best Authors) on ChangeThis

800-CEO-READ

January 15, 2009

You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management.

54.04.ManagementAesthetics_cover.jpgYou may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management." If you're looking for a new and refreshing view of management, I would definitely recommend it. And when you're done with that, I'd highly recommend his new book, The Designful Company. In no particular order, here are other 100 Best authors who have published manifestos:

 

Whew... when I started this list, I didn't remember all of these manifestos. I guess I have some reading to catch up on this weekend.

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