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More on The Halo Effect

800-CEO-READ

March 07, 2007

I’m delighted to see Phil Rosenzweig’s The Halo Effect getting the attention it deserves. His core argument merits attention on this site, where we take the power of business ideas very seriously.

I'm delighted to see Phil Rosenzweig's The Halo Effect getting the attention it deserves. His core argument merits attention on this site, where we take the power of business ideas very seriously. "The central idea of this book is that our thinking about business is shaped by a number of delusions,

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