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New Excerpt - Guinness: The 250 Year Quest for the Perfect Pint

800-CEO-READ

October 05, 2007

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There's a new excerpt up on the Excerpts Blog. It's from the book Guinness: The 250 Year Quest for the Perfect Pint. The first thought I had when I saw the book was, "Wow, I think my dad would like this book.

There's a new excerpt up on the Excerpts Blog. It's from the book Guinness: The 250 Year Quest for the Perfect Pint. The first thought I had when I saw the book was, "Wow, I think my dad would like this book." How ironic, given the excerpt below:
Waldron observed that in Ireland, Guinness has been so ingrained in the culture for so many years, that it presents an interesting marketing challenge. This challenge is to market a beer to younger people who may perceive it as being their "father's beer."
We have seen a lot of good industry books over the past year or so. Here are a few we've enjoyed: Flower Confidential The Sushi Economy The Cigarette Century Travels Of A T-shirt In The Global Economy But also be sure to check out the excerpt: http://800ceoread.com/excerpts/

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