There's a new excerpt up on the Excerpts Blog. It's from the book Guinness: The 250 Year Quest for the Perfect Pint. The first thought I had when I saw the book was, "Wow, I think my dad would like this book.
Waldron observed that in Ireland, Guinness has been so ingrained in the culture for so many years, that it presents an interesting marketing challenge. This challenge is to market a beer to younger people who may perceive it as being their "father's beer."We have seen a lot of good industry books over the past year or so. Here are a few we've enjoyed: Flower Confidential The Sushi Economy The Cigarette Century Travels Of A T-shirt In The Global Economy But also be sure to check out the excerpt: http://800ceoread.com/excerpts/