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Penguin Launches New Online Promotion Tools

800-CEO-READ

June 23, 2009

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Last week, Penguin launched a set of micro-sites for their newly published books. Called From the Publisher's Office, the initiative uses text excerpts, audio interviews and video clips to promote upcoming titles. Our friends at Portfolio are specifically involved with one of the microsites called Penguin Business Thought Leaders.

Last week, Penguin launched a set of micro-sites for their newly published books. Called From the Publisher's Office, the initiative uses text excerpts, audio interviews and video clips to promote upcoming titles. Our friends at Portfolio are specifically involved with one of the microsites called Penguin Business Thought Leaders. They will be interviewing authors from across the Penguin imprints and featuring a variety of books. Their first episode features retail consultant George Whalin (Retail Superstars), a reading from Small Giants, and TerraCycle CEO Tom Szaky (Revolution in A Bottle). You can find more in the Radio Room.

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