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News & Opinion

Poke the Box

800-CEO-READ

February 23, 2011

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Bestselling business author Seth Godin made waves in the publishing industry when he recently started his imprint The Domino Project. His first title, and a book he authored, is Poke the Box, which is now available. The Domino Project is powered by Amazon, who are really great at offering single copies of books at a low price.

Bestselling business author Seth Godin made waves in the publishing industry when he recently started his imprint The Domino Project. His first title, and a book he authored, is Poke the Box, which is now available.

The Domino Project is powered by Amazon, who are really great at offering single copies of books at a low price. For those who don't know, buying bulk books is quite a different scenario. So, for Poke the Box, 800-CEO-READ have arranged a special bulk discount of these books for customers who want at least 25 of them. Check out the deal and the book here.

Here's how The Domino Project describes Seth's latest work:

"We send our kids to school and obsess about their test scores, their behavior and their ability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they're going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a world filled with change, that's what matters - your ability to create and learn from change.

Poke the Box is a manifesto about producing something that's scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you've done it before, but along the way, someone talked you out of it. We need your insight and your dreams and your contributions. Hurry."

Hurry, indeed!

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