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Potter Phenomenon

800-CEO-READ

July 23, 2007

We can't ignore the publishing highpoint that took place over the weekend. The release of Harry Potter and the Deathly Hallows on Saturday at 12:01AM generated sales of 8. 3 million copies in its initial day on the market.

We can't ignore the publishing highpoint that took place over the weekend. The release of Harry Potter and the Deathly Hallows on Saturday at 12:01AM generated sales of 8.3 million copies in its initial day on the market. It is a record, one previously held by its immediate predecessor Harry Potter and The Half-Blooded Prince, which sold 6.9 million copies in its first 24 hours.

Using an average discount of 40%, Deathly Hallows generated about $175 million in its opening day, while the top grossing movie this weekend did $34.8 million.

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