Predictably Irrational
May 06, 2008
A book that's seen a lot of press and hit the bestseller lists this year is Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely. Paul Dunay over at MarketingProfs had a chance to interview Dan. You can listen to that interview here.
![](http://800ceoread.com/images/books/39/9780061353239/1703829.jpg?w=100&mode=max)