September 13, 2011
Here's a perfect example: we're online, I'm writing a blog post, and you have the option to comment back, to which I also can comment back. We can share information and thoughts more freely than ever. Ideas spread, and connections are made.
Relationships will come to be worth more than corporate secrets (for what is the value of keeping a mediocre dress design under wraps when by sharing it you can learn what customers really want?). Relationships may be more telling about a company's prospects than quarterly income (for relationships build real long-term value and create a true barrier to entry for others). Brands equal relationships. This is what Mark Zuckerberg is saying when he argues that every product and all business will be social. "Get on the bus," he advises.In essence, the sharing will be fundamental to our business, not something to fear. Gary Vaynerchuk has certainly been blowing the same trumpet for more than a few years now, and he's not the only one. Whatever your take on privacy issues and how you use (or don't use) social media, one thing is apparent, that it is less an issue of 'if' to deal with it, and more an issue of 'how.' To that end, Jarvis has written a helpful guide, filled with interviews, insights, stories, and examples of how share in the best ways possible, without validating the fears that so many still seem to have.