Matthew May is known for his thoughts on innovation and design strategy. His books The Elegant Solution and In Pursuit of Elegance focused on those topics, and were written in a more straightforward business style. Now, he's taken another turn: the business parable.
I received a shortened preview copy, along with the Shibumi character pictured above, and as a fan of both May's previous books, and the business parable format, this was a real hit for me. Not only is the story timely, insightful, and inspiring (a man loses his job in a suburb of a major city and vows to keep his quality of life intact for him and his family), the promo for the book was also unique. It's not everyday I get a Japanese figurine in the mail, and this goes to show May truly is concerned (and smart) about innovation and design. It shows in his methods, and in his writing.
We'll be posting more about the book when it lands in November.