Predicting the future can be difficult. Some would say it's impossible. Yet in many predictions, there are things that resonate, things that seem close enough in proximity to the logical flow of events that we see their likelihood.
"Businesses must now proactively invest in the experiences they want customers to have and use new technology to measure the alignment of intended experiences versus shared experiences. In the future, the new customer hierarchy will either work for you or against you. And if customers are going to talk about you, then give them something to talk about. Experiences are the new "relationship.'"And Solis practices what he speaks. The book itself is an experience: nice layout, unique size, color graphics, and an interesting table of contents feature at the start of each chapter. The book also includes comics by business author/artist Hugh Macleod, who uses brief statements and images to sum up some of Brian's points. It's a great reinforcement to the key points. As 'experience' becomes something of a buzzword, we cannot deny that they are powerful. Fundamental, even. Good experiences create good memories, and memories are what we talk about with others. It's not hard to see how this theory applies to any business situation, and any human situation. Maybe the long, hard road ahead can be looked at differently - as an opportunity to make better experiences for those around us, and in turn, ourselves.