Book Reviews RSS
From the authors of Where Does the Money Go? : Your Guided Tour to the Federal Budget Crisis and Who Turned Out the Lights? : Your Guided Tour to the Energy Crisis, comes a new book about an issue of grave national importance that has touched most of our lives recently, and will be central to the political debate this election year.
Continue reading
Selling to consumers is different than selling to businesses. Most marketers and business strategists understand this empirically, but it doesn’t stop them from trying to use celebrity spokespeople and other tried and true consumer approaches to sell to business markets.
Why is this the case?
Continue reading
Over the course of several decades in business, David Novak has worked his way up in the Pepsi Cola North America Co. through sales and marketing, into what was then its fast food division. In the late 1990s, the restaurants were spun off into a separate company and Novak went with them.
Continue reading
"The National Leadership Index 2010, compiled by the Center for Public Leadership at Harvard University's John F. Kennedy School of Government, showed that American's confidence in their leaders was 'significantly below average' for a third year in a row. " From Values to Action, page 3.
Continue reading
Of course the saying goes, "Desperate times call for desperate measures. " With our depressed economy, it can certainly seem like desperate times filled with risk on a daily basis. Perhaps you wake up in the middle of the night remembering a deadline that passed without you noticing just a few hours before, and you suddenly worry that one mistake might be the last straw.
Continue reading
