"This manifesto is for every sales person who is committed to becoming a rainmaker no matter what the product or service. Rainmakers are the sales elite, typically outperforming average sales people by 300 to 500%—often by a lot more. Success as a rainmaker depends on your ability to lead masterful sales conversations from 'hello' to 'let's go,' but the first sales conversation, the most important sales conversation, happens before you talk to actual prospects. The most important sales conversation you have... is the one you have with yourself."