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This manifesto is based on The Bootstrapper’s Bible, a book I wrote a few years ago. What I’ve done is divided it into short sections, so you can find the little kernel of insight you need, when you need it. (I hope!)
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Marketing guru and agent of change Seth Godin writes that for your company to do more, sometimes you need to do less! Stop trying to be all things to all people (or customers), and focus (in your life and in your work) on your core strengths. Your business (and probably your sanity) are likely to improve.
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