Jack Covert Selects RSS
It is ironic that Ms. Hogshead that is reviving the exploration of fascination, because she comes from that very world of modern marketing that dethroned it.
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Michael S. Malone sets out to give due credit to the three men most responsible for Intel's success—and for Silicon Valley as we know it.
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It’s Not the How or the What But the Who: Succeed by Surrounding Yourself with the Best by Claudio Fernandez Araoz, Harvard Business Review Press, 244 pages, $28. 00, hardcover, June 2014, ISBN 9781625271525
At it’s simplest, It’s Not the How or the What But the Who is a guide to hiring, developing, and retaining the right people. That seems like a fairly straightforward proposition, but if you’ve ever had to hire people you know it is easier said than done.
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Executive Presence: The Missing Link Between Merit and Success by Sylvia Ann Hewlett, Harper Business, 210 pages, $26. 99, hardcover, June 2014, ISBN 9780062246899
With her new book, Executive Presence: The Missing Link Between Merit and Success, Sylvia Ann Hewlett bravely tackles an unwelcome elephant in the room. Few people want to admit that appearance, or bearing, or reputation really plays a part in how much a person succeeds in his or her chosen profession.
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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners by Michael Mazzeo, Paul Oyer, and Scott Schaefer, Business Plus, 279 pages, $27. 00, hardcover, June 2014, ISBN 9781455598892
Three microeconomics professors enter a shoe store in Maine… It sounds like the beginning of a bad joke, or a very boring story. It is actually the beginning of a great new book that combines two quintessentially American things: the road trip and small businesses.
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