Jack Covert Selects RSS
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books Even though Too Big to Fail was written during the same year as the...
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Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance by Steven D. Levitt & Stephen J. Dubner, William Morrow & Company, 288 pages, $29.
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Earlier today, I talked with a publisher who offers free audio and ebook downloads with purchases of hardcover copies of the book. This mirrors the music industry where vinyl collectors receive free downloads with purchase of the record. Interesting move on that publisher's part.
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One of the books we really tried to get people to read in 2006 was Lee Eisenberg's The Number: A Completely Different Way to Think about the Rest of Your Life, published by Simon & Schuster imprint Free Press. We were huge evangelists of the book, constantly blogging and telling everyone we could about it. It was a Jack Covert Selects and Todd picked it as one of his best books of 2006.
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I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad by Jeanne Bliss, Portfolio, 224 Pages, $22. 95, Hardcover, October 2009, ISBN 9781591842958
When Todd and I decided to write our book, I knew the title of the book would be critical. I was right, but the title I wanted for our book was totally wrong and I’m glad we didn’t use it.
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