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Here to make sense of the promise–and navigate the pitfalls–of word-of-mouth marketing is Ted Wright, a WOMM pioneer and author of Fizz.
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David S. Pottruck provides and "An Operator's Manual for Leading Breakthrough Change" in Stacking the Deck.
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Fall is in full swing, and the list of excellent books is a mile high. Whether you're in need of something on big-picture strategy or personal improvement, the options are many. Here are a few that are on our radar for October.
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Well here we are again—Summer is drawing to a close and we've hardly put a dent in that towering stack of summer reads. Don't fret, though—we still have a few weeks to sneak in a couple more books. Here are some new titles for Summer's end that'll help you start your Fall off right, with plenty of great ideas and new perspectives.
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